Confidence, Rewritten.

Intentional eyewear designed to shift perspective and elevate presence — born from a stylist’s eye.

  • Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
  • Featured in SheerLuxe’s “50 Chic Dopamine Hits,” Rewrites Unfazed sunglasses are recognized as bold, mood-lifting accessories.
  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes."
  • Spotted on the list of top 15 Spring/Summer trends to shop — Rewrites’ Unfazed Tortoiseshell/Blue made its mark as the #8 shades of the season.
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  • Mona Kattan

    Co-founder of Huda Beauty, founder of KAYALI Fragrances, and star of Dubai Bling.

    Wearing Unfazed in Black/Grey.
  • Joelle Mardinian

    Entrepreneur, beauty mogul, and the visionary behind Clinica Joelle, Maison de Joelle, Eye Candy, and Dab Dub.

    Wearing Unfazed in Tortoiseshell/Blue.
  • Mona Vaynerchuk

    The stylish wife of GaryVee, Mona Vand is a former pharmacist turned wellness entrepreneur.

    Wearing Unfazed in Black/Grey.
  • Nicole Garcia

    WWE icon known as Nikki Bella, entrepreneur and founder of Bonita Bonita.

    Wearing Unfazed in Black/Grey.
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Crafted for Longevity

Built from considered design, thoughtful materials, and world-class craftsmanship — each detail shaped to elevate how you look, feel, and move through the world.

  • Every Rewrites frame is imagined with intention, sculpted to move seamlessly through your life. Timeless in shape yet effortlessly wearable, these pieces are built to enhance how you look, feel, and carry yourself — every moment, every day.

  • Engineered for life in motion, TAC Polarized lenses combine 100% UV protection, glare reduction, scratch resistance, and optical depth for unparalleled clarity. Every glance becomes sharper, every horizon more vivid, and every moment effortless — letting you move through your world with confidence, comfort, and poise.

  • Handcrafted from Mazzucchelli cellulose acetate, shaped by six generations of Italian mastery, these frames are durable, lightweight, and scratch-resistant, yet sculptural and expressive. Each curve and contour is designed to move with your life, withstand daily wear, and reflect a refined, timeless style that evolves with you.

  • Screens are part of life — fatigue doesn’t have to be. Our Blue Light lenses protect your eyes, sharpen your focus, and enhance comfort, letting you move through your digital world with clarity, poise, and intention — all while staying effortlessly stylish.

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Meet Our Founder

Rooted in two worlds — born in Canada to Lebanese parents and shaped by the global style capitals she’s worked in — Joyce Gereige brings a stylist’s instinct to every design.

After over six years styling women across New York, Lebanon, and Dubai, she saw firsthand how the right piece could shift more than a look — it could shift a mood, a posture, an entire presence.

Rewrites was born from that understanding. Drawing from challenging, rewarding, and deeply transformative experiences, Joyce designs frames that merge top-tier materials with considered craftsmanship. Each pair is created not just to be worn, but to support how you move, feel, and show up every day.

DISCOVER OUR STORY

Shop REWRITES IRL

Step into our world and try our frames firsthand.
📍ANOTHER Concept Store – Zero Naccache & ABC Verdun (featuring our OG Unfazed)
📍Mouv x The Brunch Club – Saifi Village (full collection)

Join Our Community

Event Series

The Rewrites event series was created to bring our community together in ways that shift how we think, feel, and show up.

From fashion and wellness to conversations that spark real growth, each event is designed to empower you and connect you with others on the same journey toward confidence and clarity.

Be part of it — join our newsletter for updates on what's coming.

EARLY ACCESS